First there was that magazine cover with Demi Moore bodypainted (incidentally, the artist was a kiwi). Then there was Keith Locke who promised to run naked in Newmarket if Rodney Hide won the Epsom electorate seat in 2005. Rodney did win and Keith had himself bodypainted for the event.

Next came the new Air New Zealand advertisement with bodypainted crew and staff. Today's Sunday Star Times reported that the Advertising Standards Authority has received complaints. It's all been done pretty tastefully in my view but I guess there were always going to be some who were offended by the sight.

Now the Air NZ in-flight safety brief video also features flight crew in their bodypainted best. I fly quite a lot and I can say with certainty that the safety brief is watched by more passengers than ever before. No matter whether you love the body painting or hate it, if the message is getting across I think Air New Zealand can probably claim 'Mission Accomplished'!